Cithara asked us to create a new identity for their biomedical group up in Mountain View, California. Originally this logo was designed to communicate traditional blue reliability. We decided to jazz it up a bit and communicate more than traditional. We wanted to communicate visionary and pioneering in the field of medical instrumentation. The customer immediately recognizes a sense of pioneering accomplishment and intelligence in the field of medical technology; one that they rely upon for life saving measures. The slogan that we developed for them captures this reliability and pioneering viability this company on the leading edge of medical technology.