San Francisco Chronicle
by buddy January 23rd, 2007Graphics, Name Generation, Identity
Newpapers don’t have to be boring. An example of this is the use of a vintage custom typeface for a city that relishes it’s history and long-term standing in the community of big cities. Additionally, this identity was created to reflect it’s heritage as a western pioneer in big city development.
The use of a newpaper masthead to reflect the city it supports is essential to earning a reputation as the largest newpaper in Northern California.














