This identity we did for the Manchester Group in San Diego to demonstrate how an old and tried approach to marketing and design can be approached in new and powerful ways.

Though this identity is yet to be approved by this organization, this work is an example of how cutting edge real estate can be. It is not necessary to pander to your audience to get your message across. Tried and true approaches to marketing can be complimented by a careful approach to the conceptual.

This trademark was designed to reflect the owner’s interest in building out and developing real estate on a large scale. The use of the monogram “M” designates not only the layout of a corporate park but also the integral structure of a building’s intrastructure, and the layers of planning that go into building a development. We are certain that the structural integrity of this logo are appealing to those in the real estate community, and those investors and corporate accounts that are set on making their claim in the leading real estate developments in Southern California.

Consider that a trademark is like a flag, the more it gets waved the greater the chances that it gets the message across. In this instance, the message is pioneering vision in real estate development.

Please see our companion entry to this project with Manchester Bank’s Identity.