This poster was designed for the Family Center of Irvine in Southern California. It was created to promote a charitable event called THE NEWPORT CUP, which is designed for them to sponsor on an annual basis. The event, its concept, promotion graphics and title were all created by designer Buddy Morel for Design Graphics. Enjoy.

This cutting edge boarding company asked us to create a name for the company that stepped into the marketplace without any resistance and would be immediately memorable and dynamic in the marketplace. This is what we came up with and it really rocks. MASHER is nothing like anything else out there, and it will be around for a long time to come.

Here is the new logo graphic and identity system for Firefly Organics, who recently wanted to update their packaging and identity system. We used very traditional and almost vintage, turn of the 1960’s tone, to communicate warmth, and in turn let go of their earlier more severe aesthetic. See the new website as well! It turned out great!

Here is the new design for WEYERHEUSER BEER. This is so much fun. So much corporate design and then something fun like this comes along. I can’t wait to do the six-pack work. Enjoy and look at all the textures and drop shadows in the typographic treatment! A blast!!

Here is the six-pack design that ya’ll have been waiting for. Talk about fun to create. I never thought I would see the day I would be designing a six-pack for a major beer corporation. Thanks for all the suppor through getting this job done and well done team!!

This bookcover is for a book soon to be published. It uses some unique ideas combining classic and traditional tendencies the modern age vernacular. It uses a dynamic color pallet that is at once challenging to compose as a designer and remarkably memorable from a consumer’s perspective. Not all beauty is beneath the covers. And not all beauty is for sale. This cover sells the book without selling itself short.

Nika™ came to us this spring with the idea that skincare should be sumptuous and alluring rather than brash and borax. We thought of the eastern tradition of combining excellence with elite, rather than fashionable. The idea of using gold and soft mustard for the identity came from an early eastern relic from Russia that resembled Christian iconography.

We developed this identity out of a desire to communicate something very special that has been around the block a few times. The typeface development reflects a very traditional approach to something very scientific.

Here are the updated graphics for NIKA SKINCARE. Check out the wonderful color combinations and the elegance of the steel closures with the translucent plastics, as a reflection of the radiance in youth and the transparent grace of this skincare line. The yellow tones of the boxes really play off the steel and soft tones of the identity system we created for them.

This mark was done some months ago but I wanted to refine the colors a bit for presentation. Hope these show up well for everyone. Keep on letting me know your thoughts about this process. It looks good from my standpoint but I am just the designer.

This logo was designed for a new restaurant located in a historical landmark fire station. The restaurant features flavorful dishes inspired by the magic of open fire on rare cuts of meat and fresh roasted vegetables. The logo was developed to reflect fine dining and a dining plate.

The symbol also suggests the end of a fire hose or water spigot, which is reflective of the origin of the space that the restaurant is located within. The symbol comes together to communicate the class and disctinction of the establishment merged with the strength of a fire fighter. These two symbols are prominent in response to how well this establishment comes up against its direct competitors. This prominent restaurant located in the deep South is reflective of excellent food and superb hospitality.